Monday, November 5, 2012

FREE Kindle Book TOMORROW!


Great news! I've decided to use another one of my KDP Select FREE days. So for tomorow, November 6, 2012, only -- get my Young Adult novel REVENGE OF A BAND GEEK GONE BAD for FREE!

Of course, if you download my book, please take the time to actually read it and then review it. So far, it's getting great reviews on both Amazon and Goodreads.

BAND GEEK has a little of everything: romance, drama, family relationships, a memorable coming-of-age story... and it's extremely fast-paced. Check it out while commuting to work on the train, or while you're relaxing between classes.

So head to my Amazon page tomorrow for another FREE giveaway -- and enjoy reading REVENGE OF A BAND GEEK GONE BAD!

How To Write Kick-Ass Characters In A Story


Today's stop on my Virtual Blog Tour is at The Official Blog-Zine Of Terra Little. I wrote a guest post for her very cool blog where I explain what makes a character realisric and memorable.

And yes, once again, I bring things back to soaps! But you have to understand, I spent about a third of my life (so far) at Soap Opera Digest. For 14 years, 15 if you count my internship with Soap Opera Weekly, I lived and breathed soap operas. I've only been away from the industry for a few months, so I still feel like I'm a part of it. In fact, I'll probably always feel a connection to it.

I do think that there is something to be said for looking to soaps for ideas on what works -- and what doesn't work -- when it comes to creating a character. Soaps air almost every day of the year and all of the remaining soaps have been on for decades. This means that the characters have to stay interesting for all of that time! The lame ones eventually disappear; the audience is savvy enough to recognize them. Even if the shows try to shove someone down the audiences' throats, the show will *eventually* get the hint and make that character disappear. But the great, iconic characters -- the Erica Kanes, Dorian Lords and Jack Abbotts -- keep the viewers' attention for a really long time.

Of course, writing for TV is much different than writing a novel. For one thing, I don't have to deal with actors when creating my characters. There were no contract or salary disputes when I wrote Melinda and Josh. They just did whatever I told them to do! However, I do think that critiquing television for such a long time gave me some advantages when writing characters. I pictured them as real people, as they would appear in a movie or on TV. I tried to incorporate those visual cues that would make them come to life -- sort of the same way that a screen writer adds visual cues into a script.

It's a shame that daytime soaps are dying in the United States because I believe that they're a valuable piece of literary history. They've gotten a lot of flak over the years, but they're persisted in some form since the days of radio. I hope that my book has half as much influence and longevity.

Please read and review REVENGE OF A BAND GEEK GONE BAD, now 99 cents.

Sunday, November 4, 2012

Writing For Teen Publications


My next stop on my virtual book tour is at Cindy Vine's blog . Here, I talk about my decision to become a writer of Young Adult Fiction. As Cindy points out, there are dozens of genres that writers can choose from, from mystery to self-help. But I've always felt at home writing for and about teens. I explain why in detail in my entry.

What's interesting is that my love of YA literature extended to my journalism career. My original dream was to write for Seventeen Magazine or Sassy. I adored these publications when I was a kid and respected how they had typical fashion and celebrity pages, but also had serious articles. Seventeen didn't talk down to their audience; they embraced teens and presented many intelligent pieces. As I've said before, the teen years fascinate me because they're such an exciting and turbulent time. However, as a very young adult, I think that my interest came more from the fact that these were the magazines that were currently influencing me.

Though to be fair, I liked their fun pieces, too. I still have an issue of Seventeen that's from July, 1991. I specifically remember where I got it -- at the lodge at Yellowstone National Park. It was raining so we stayed in before dinner and I picked up the magazine in the gift store. It had an article about Johnny Depp and Winona Ryder's upcoming nuptials (talk about being dated!). It also had a quiz, "How much of a daredevil is your guy?" Said quiz was hilarious! A sample question: "What's the most daring thing he's ever done? a) Jump 10 garbage cans with his motorcycle b) take out his parents' car -- without permission c) put tinfoil in the microwave to watch it burn." I took it over and over again, answering for all of my male friends (Sorry Greg and Scott -- neither of you was very daring!) and crushes, and saved the mag as evidence of that fun and memorable rainy day. Of course, 1991 Johnny Depp aced the quiz! My husband, Jon, adds that he actually did take his parents' car without permission and was "somewhat daring" in his youth.

Anyway, when I entered college a couple of years later, I decided that I wanted to write for a teen magazine. I even did a report on Seventeen for one of my journalism classes; we had to dissect a magazine and explain how it was laid out and what made it so successful. Having such a specific goal helped me land an internship at Binghamton's daily newspaper, The Press & Sun Bulletin. Most students who'd applied wanted to cover hard-hitting news -- local elections, police beats, etc. I requested a position with the Features and Lifestyle sections -- and I got it. So for two years, I did everything from review local musical acts to interview local celebrities, and had six sectional cover stories published. I also helped edit their "Teens In The Tier" column, which was a section written for and by teens. It was very similar to Newsday's "Kidsday" section which I wrote for when I was in school, so The Press took advantage of my experience. I learned so much from my time there and appreciate the fact that they treated their student reporters like real staff writers.

I continued to write for teen publications after I graduated from college. The summer between my senior year and my year of grad school, I worked for Scholastic. I'd always associated the company with books, but they actually had a very large educational magazine division and I was assigned a position with the teen magazine Scope. Basically, it was your typical teen magazine -- there were movie reviews, interviews with teen stars ... only each article had an eductional angle. For instance, I interviewed the actor Richard Lee Jackson, who then starred on Saved By The Bell: The New Class (fun fact: His brother, Jonathan Jackson, played GENERAL HOSPITAL's Lucky). When I wrote out the story, though, I had to leave out certain words and place them in a vocabulary bank at the bottom of the page. Readers then had to choose the appropriate word to fill into each blank. Other stories I wrote came with a question and answer section; some came with ideas for reading comprehension essays.

It may sound like a dull way to put together a teen magazine, but it was so much fun and my editor Denise was the best. She trusted me and let me do whatever I wanted. She knew that I was an avid reader so she had me review scores of YA books. I'd sit in Scholastic's surprisingly lush library all day, just reading and taking notes, and looking out the large windows at bustling SoHo. She was also open to some of my more out-there ideas. After we received a letter from a kid in juvie, I suggested that I write an article about life in a juvenile detention center. She was all for it and the kid who wrote to us was all set to be interviewed ... but unfortunately, the center didn't want to be involved in the story. I made dozens of calls and appealed to several juvie halls, but none would bite. Oh, well. I still thought it was great that Denise had so much faith in me.

Once I landed the job at Soap Opera Digest, I put my teen magazine dreams on hold and fully embraced the soap world. However, a few years ago, our parent company had us put out a second magazine for teens called Pixie. I was finally getting to write for a YA publication! I should've been ecstatic, right? Only at this point, I was in my mid-30s and wasn't too thrilled about putting together four pages on Justin Bieber's hair (Yes, this was a real article that I was assigned to write). As Pixie found its voice, though, my editor gave me more freedom to write things other than celebrity puff pieces -- and I turned to my Scholastic and Press experiences for ideas. I composed an instructional piece on making jewelry, ran a regular feature on new bands that were worth checking out and even reviewed YA books. I was all set to do a teen travel feature, but alas, lost my job before I could make that happen. But during that time, I found that I still had a passion for writing for a younger audience.

I no longer have the platforms that I did when I wrote for magazines, but am thrilled to be gaining a new audience on my own. More importantly, I'm grateful that I've had the opportunity to follow my passion in two different forms.

Please read and review my Young Adult novel REVENGE OF A BAND GEEK GONE BAD

Saturday, November 3, 2012

Kindle Book Review Feature


As part of my publicity campaign for BAND GEEK, I'm having it featured in The Kindle Book Review site. It seems to be working so far because I've had decent sales today after a bit of a slow-down. Moreover, I love the way the sensationalist tabloid-like headline that they gave to my blurb: "Mel Just Lost First Chair -- And She Wants Revenge!" I'm picturing Zombie Mel coming after Kathy with a chainsaw. It's certainly an attention-grabbing way to advertise my book!

As a journalist, I appreciate that they took the time to come up with a catchy header. I also like that the person who put this together obviously spent a lot of time reading through my blurb, bio and Amazon page to come up with an appropriate ad for me. Thirdly, they link to my purchase page several times throughout the ad. Overall, I'd say that I got my money's worth.

Meanwhile, my blog tour is going strong -- or at least it's supposed to be. So far, a couple of sites have yet to post my guest blog entries on deadline. But I also understand that life sometimes happens and that sometimes people can't get to their computers for reasons beyond their control (massive hurricanes, for instance). So I'm trying to be patient and hope that my posts will appear soon enough. (Update: it was indeed a power outage that prevented my post from going up. But it's up now and I will link tomorrow).

Some people are questioning my decision to pay for publicity, but I believe in that old adage, "You need to spend money to make money." I believe in it to a point, anyway. Obviously, you don't want to go into debt or to spend money on things that won't help your business. But I've learned through my jewelry businesses that you do need to spend at least a little cash to get results. This is why I don't mind too much if I have to pay the registration fee for a craft fair or for some book advertising. I've set a budget for both and see these as worthy investments.

My main goal, of course, is to get my book out there. Slowly, but surely, the word is spreading. I know that it will take time and patience -- and I'm TRYING to be patient, though it isn't always easy!

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Friday, November 2, 2012

Revenge Of The Nerd, a.k.a. High School High


One of the nicest things that's happened with the release of BAND GEEK is that I've gotten so much support from my former high school classmates. I really wasn't expecting this, but many -- some whom I don't know well -- have purchased the book and have shared my Facebook page with others. Some got it because they wanted to see if they recognized anyone in the characters, but most were just happy to hear about a fellow alum doing well.

This means a lot to me, not just as a writer, but as a person. As I've written earlier, I wasn't popular in high school. I wasn't exactly an outcast and had a group of friends, but I was shy, quiet and often felt invisible. There weren't many photos of me in the yearbook. I didn't win any of the "Most" or "Best" awards that students voted on. I wasn't hated, but many didn't know my name -- or at least I didn't think that they did. Plus, my school Sachem was HUGE. We had 1300 kids just in our class! I knew maybe 200 or so. What's funny is that in real life, I've become the opposite of how I was in high school -- outgoing and opinionated. But I still feel "invisible" when I think back on those days.

In BAND GEEK, my narrator, Melinda, goes from shy, quiet girl to someone who learns to stand up for herself and make herself known to her peers. In a way, this is my story of making myself known to my high school classmates. It only took me 20 years to get there, but my 18-year-old self is very pleased!

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Selling A Book On Kindle: What's Working For Me So Far


It's been less than a month since my ebook BAND GEEK became available for purchase on Kindle, but I'm gradually learning what works -- and what doesn't -- when it comes to making sales. I haven't been selling a ton of books, but I've been happy with my results so far. I figure that as my name gets out there and I get better at marketing myself, I'll make more sales. But here's what I've learned so far...

Twitter is way more useful than I'd previously thought. I'm not a huge fan of Twitter. Keeping up with everyone's tweets is exhausting and I only have so many hours in the day. But it HAS helped with sales. Every time I tweet about my book, at least one person buys a copy. Facebook has helped, as well, but mainly as a way to get friends of friends and old classmates to buy. Not bad for a skeptic!

Reviews are an absolute necessity. I now have five reviews on Amazon and a few on Goodreads... and my sales have gone up. At first, I sold a lot of copies because friends and family members were getting my book, but I'm past that point. Now it's strangers buying BAND GEEK. I'd still like to get more reviews, but I'm being patient. I'm thinking of signing up for an all-review blog tour, where I can get some professional reviews. Seems like a good idea.

Blogging is a great way to get fans and readers. I'm sure that this blog has gotten me some sales, as well. The trick is to blog often and keep it interesting. I'm trying to do that! I like to think of this blog as my book's "companion." If people like my writing here, they'll want to check out my book. Make sure to post your blog's entries on Twitter, Facebook, etc.

Goodreads is a great resource and a great way to connect with potential fans and readers. I'm not the best at social networking, but I try to at least rate books and connect a little with my Goodreads friends. I was pleasantly surprised to see how many people have BAND GEEK marked off as "plan to read." This is a site for avid readers so take advantage of that.

THE JURY IS STILL OUT ON THESE THINGS...

I signed up for publicity and advertising campaigns with several sites. One forgot to post my book and ended up giving me two bonus days. We'll see how it goes. With another, I signed up for a three-month publicity blitz. My page is up, but so far, it hasn't seemed to improve sales. Maybe that will take time. My Virtual Book Tour is happening right now. I can't judge that yet because I've only been featured on two blogs to date, but I really enjoyed writing guest blog posts -- so either way, I'm happy I signed up for it!

KDP Select Free Promotion -- I tried this once and sold hundreds of books. It definitely boosted my ranking and made more people aware of my book. But it hasn't brought too many reviews, at least not yet. I know that I need to be patient. I read very quickly and it's not fair to expect that of everyone else. I'll definitely try another promotion to see how that goes. The trick is to plan for it ahead of time and promote it like crazy.

WHAT DOESN'T WORK (AT LEAST FOR ME)

There are several "How To Get Rick On Kindle"-type books out there -- and I've found that they haven't been useful. One claimed that you don't need to social network and suggested some shady practices to get sales. I tried one of the less-offensive practices -- writing a review of another book and linking to mine ... and Amazon didn't like this. It removed my review soon after. Plus, I felt kind of icky doing that. For me, social networking HAS worked and I'm confident that my sales will pick up speed in time. The problem with books like this is that everyone's experiences are different. Marketing for a young adult book is much different than marketing, say, erotica. There are basic things that everyone can do to boost sales, but it's not one size fits all.

THE BIG PICTURE

Overall, marketing BAND GEEK is proving to be a full-time job. It is A LOT of work and I ain't getting' rich. One of my writer friends thought that Amazon does the marketing work for you and was shocked when I explained how much I'm doing on my own. But I am selling books and love that people are reading my work. That's ultimately what I wanr -- to have my writing seen and for readers to hopefully enjoy it! If I have to tweet my brains out to get that, so be it.

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Thursday, November 1, 2012

Next Stop On My Blog Tour


First things first: I am now back in New York City and am happy and grateful to report that we have power, food, WiFi, heat and water in our home. A lot are less fortunate and believe me, I don't take this for granted. I love my city and it hurts my heart to see it in such bad shape.

Still, we're slowly coming back to life. We managed to get a direct flight to JFK today and I was surprised by how, well, normal everything was. We landed on time. The runways were dry and not flooded at all. I expected chaos when we left, but there were plenty of taxis. Someone -- city workers and whomever else -- really did a great job in getting our area of Queens in shape. Now if we can start to rebuild those areas hardest hit...

Though Sandy is on my mind, I'm determined to get on with my life. So the next leg of my blog tour is at A BOOK SO FATHOMLESS. My post is about the challenges that come with writing teen characters when an author, like me, is pushing 40. Be sure to check it out and see how you can qualify for my special giveaway!

Meantime, please read and review REVENGE OF A BAND GEEK GONE BAD.