Marketing A Novel: Using Facebook To Sell Your Book

These days authors have to depend more and more on using social media to sell their books. If, like me, you're an independent author, it's crucial... though writers who've had their books published by traditional means also have to reach out to readers. It's especially important if you're only selling your novel as an e-book. Because you can't sell in-person and do readings in bookstores, using sites like Facebook or Twitter is the next best thing.

For F#@! BOMB's release, I've been experimenting with Facebook. We had great success launching LOVE NOTES with a Facebook party, so I hosted aa FB event for F#@! BOMB. I also, of course, posted my book's link on my personal and author pages, and alerted my friends and contacts of its existence. So far, I've sold quite a few through FB, though I'm trying to expand my readership and sales.

I've tried my luck at using Facebook's ad campaigns... and I can't say it's worked too well for me. While most features on FB are still free (and will hopefully stay that way), you can buy ad space to promote a post or particular page. FB has you pay a certain amount of money -- they encourage anything from $5 on -- and the more you pay, the more people you reach. Generally your post/page is boosted for a day or so, or until the money runs out (which happens rather quickly). You can customize your ads to target particular people, which further expands your potential fan base.

FB does what it promises as my pages and posts HAVE gotten many views. I've gotten dozens of "likes" on my author and jewelry designer pages, and have a few new followers. However, while the views are coming in, it doesn't seem like people really click the actual links. People tend to "like" what's right in front of them, whether it's a photo of my jewelry or a blurb about my books, but most haven't bothered to actually head to my Etsy stores or to my Amazon pages. They simply like the post and move on. Sometimes I wonder if they even know what they're liking.

From this experience I've found that it's better to target people who are specifically looking for a product. The FB release parties worked well because book lovers were eager to meet the authors and learn about the novels. They weren't just blindly liking links. I think many of us -- myself included - kind of go through FB and click, click, click, like, like, like whatever pops up... but it takes more effort to actually stop and change the page to view whatever is being sold.

As an online vendor, I'm a big fan of Facebook because it has gotten me book and jewelry sales. But buying ads is not the way to go, at least for me.

Please read and review F#@! BOMB, REVENGE OF A BAND GEEK GONE BAD and LOVE NOTES, all available on Amazon.

Marketing An E-Book: A Successful Facebook Release Party!

My F#@! BOMB Facebook Release Party was tonight and I'm happy with the results! While I didn't have a huge number of people stop by, I still had enough readers to keep things interesting. A couple stayed for the entire two hours, which I truly appreciate. A few of my close friends, plus my husband, made guest appearances and I think the readers enjoyed "meeting" them.

I always enjoy meeting fellow book lovers and we had some interesting discussions. Since my novel's narrator is an overweight woman with food issues, we talked about how food has so many associations for different people -- many of them having nothing to do with an item's taste. We also talked about portrayals of plus-size and LGBT characters, and shared the names of our favorite authors. I was glad to see so many Stephen King fans in the house! He's one of my favorites, not only because I'm a long-time horror fan, but because he writes brilliant, complex characters. His stuff is scary as hell, too, and that's always fun to read.

Now that the party is over I have to plan my next steps in publicizing the book. I've already signed up for another blog tour and am getting a "Book Of The Day" post with Kindle Book Review. I'd like to do more social media events, though. I really like interacting with my readers and in an age where social media has become so important, I think they enjoy chatting with accessible authors. I reached out a bit with REVENGE OF A BAND GEEK GONE BAD, but my experience with LOVE NOTES has taught me that I need to do even more. I'm not entirely sure what yet, but will read up on ideas.

Meantime, be sure to read and review F#@! BOMB, now on sale on Amazon. Also check out LOVE NOTES and REVENGE OF A BAND GEEK GONE BAD.

It's Release Day For My New Novel!

It's Release Day for my latest novel F#@! BOMB -- and I couldn't be more excited! I have a nice number of guests attending tonight's Facebook party. Plus, I've gotten good feedback so far from people who've started reading it.

I always hope my work will do well and will sell, but even if it doesn't, I'm proud of this book. I put so much of myself into it and am pleased with the result. I'm also very grateful to my "team" for helping me. My editors Diane, Amy, Rachael, Tom and Elaine gave me great suggestions and my designer, Shane Morgan, made the novel look beautiful.

Tonight's FB event should be a lot of fun, so be sure to stop by! I'll be giving away Amazon gift certificates, copies of my book and some of my handmade wire wrapped jewelry:

I'm also having a couple of "guest stars" drop in to add a little more excitement. It will be an opportunity to connect with other readers, as well as to get to know me a bit better. :-)

I hope to "see" many of you tonight online. Meanwhile, please read and review F#@! BOMB, as well as REVENGE OF A BAND GEEK GONE BAD and LOVE NOTES. Thank you for your support!

Kindle Book Review Feature

As part of my publicity campaign for BAND GEEK, I'm having it featured in The Kindle Book Review site. It seems to be working so far because I've had decent sales today after a bit of a slow-down. Moreover, I love the way the sensationalist tabloid-like headline that they gave to my blurb: "Mel Just Lost First Chair -- And She Wants Revenge!" I'm picturing Zombie Mel coming after Kathy with a chainsaw. It's certainly an attention-grabbing way to advertise my book!

As a journalist, I appreciate that they took the time to come up with a catchy header. I also like that the person who put this together obviously spent a lot of time reading through my blurb, bio and Amazon page to come up with an appropriate ad for me. Thirdly, they link to my purchase page several times throughout the ad. Overall, I'd say that I got my money's worth.

Meanwhile, my blog tour is going strong -- or at least it's supposed to be. So far, a couple of sites have yet to post my guest blog entries on deadline. But I also understand that life sometimes happens and that sometimes people can't get to their computers for reasons beyond their control (massive hurricanes, for instance). So I'm trying to be patient and hope that my posts will appear soon enough. (Update: it was indeed a power outage that prevented my post from going up. But it's up now and I will link tomorrow).

Some people are questioning my decision to pay for publicity, but I believe in that old adage, "You need to spend money to make money." I believe in it to a point, anyway. Obviously, you don't want to go into debt or to spend money on things that won't help your business. But I've learned through my jewelry businesses that you do need to spend at least a little cash to get results. This is why I don't mind too much if I have to pay the registration fee for a craft fair or for some book advertising. I've set a budget for both and see these as worthy investments.

My main goal, of course, is to get my book out there. Slowly, but surely, the word is spreading. I know that it will take time and patience -- and I'm TRYING to be patient, though it isn't always easy!

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Selling A Book On Kindle: What's Working For Me So Far

It's been less than a month since my ebook BAND GEEK became available for purchase on Kindle, but I'm gradually learning what works -- and what doesn't -- when it comes to making sales. I haven't been selling a ton of books, but I've been happy with my results so far. I figure that as my name gets out there and I get better at marketing myself, I'll make more sales. But here's what I've learned so far...

Twitter is way more useful than I'd previously thought. I'm not a huge fan of Twitter. Keeping up with everyone's tweets is exhausting and I only have so many hours in the day. But it HAS helped with sales. Every time I tweet about my book, at least one person buys a copy. Facebook has helped, as well, but mainly as a way to get friends of friends and old classmates to buy. Not bad for a skeptic!

Reviews are an absolute necessity. I now have five reviews on Amazon and a few on Goodreads... and my sales have gone up. At first, I sold a lot of copies because friends and family members were getting my book, but I'm past that point. Now it's strangers buying BAND GEEK. I'd still like to get more reviews, but I'm being patient. I'm thinking of signing up for an all-review blog tour, where I can get some professional reviews. Seems like a good idea.

Blogging is a great way to get fans and readers. I'm sure that this blog has gotten me some sales, as well. The trick is to blog often and keep it interesting. I'm trying to do that! I like to think of this blog as my book's "companion." If people like my writing here, they'll want to check out my book. Make sure to post your blog's entries on Twitter, Facebook, etc.

Goodreads is a great resource and a great way to connect with potential fans and readers. I'm not the best at social networking, but I try to at least rate books and connect a little with my Goodreads friends. I was pleasantly surprised to see how many people have BAND GEEK marked off as "plan to read." This is a site for avid readers so take advantage of that.

THE JURY IS STILL OUT ON THESE THINGS...

I signed up for publicity and advertising campaigns with several sites. One forgot to post my book and ended up giving me two bonus days. We'll see how it goes. With another, I signed up for a three-month publicity blitz. My page is up, but so far, it hasn't seemed to improve sales. Maybe that will take time. My Virtual Book Tour is happening right now. I can't judge that yet because I've only been featured on two blogs to date, but I really enjoyed writing guest blog posts -- so either way, I'm happy I signed up for it!

KDP Select Free Promotion -- I tried this once and sold hundreds of books. It definitely boosted my ranking and made more people aware of my book. But it hasn't brought too many reviews, at least not yet. I know that I need to be patient. I read very quickly and it's not fair to expect that of everyone else. I'll definitely try another promotion to see how that goes. The trick is to plan for it ahead of time and promote it like crazy.

WHAT DOESN'T WORK (AT LEAST FOR ME)

There are several "How To Get Rick On Kindle"-type books out there -- and I've found that they haven't been useful. One claimed that you don't need to social network and suggested some shady practices to get sales. I tried one of the less-offensive practices -- writing a review of another book and linking to mine ... and Amazon didn't like this. It removed my review soon after. Plus, I felt kind of icky doing that. For me, social networking HAS worked and I'm confident that my sales will pick up speed in time. The problem with books like this is that everyone's experiences are different. Marketing for a young adult book is much different than marketing, say, erotica. There are basic things that everyone can do to boost sales, but it's not one size fits all.

THE BIG PICTURE

Overall, marketing BAND GEEK is proving to be a full-time job. It is A LOT of work and I ain't getting' rich. One of my writer friends thought that Amazon does the marketing work for you and was shocked when I explained how much I'm doing on my own. But I am selling books and love that people are reading my work. That's ultimately what I wanr -- to have my writing seen and for readers to hopefully enjoy it! If I have to tweet my brains out to get that, so be it.

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Promotional Kindle Sale for BAND GEEK!

I've read many articles and books which offer advice on how to market your book on Kindle. Almost all suggest that you play around with the price and offer some promotional sales. So I'm doing just that and am currently offering REVENGE OF A BAND GEEK GONE BAD for just 99 cents! Less than a dollar -- that's pocket change!

I've debated whether I want to do this. Honestly, I feel like my book is worth more than that. I don't want to give readers the impression that this is a pile of junk and that's why I'm practically giving it away. But... every author does promotional work and I need to keep up. So 99 cents it is, at least for now. So get it while it's hot!

I'm still deciding if I want to sign up for Kindle Select. With this program, you get five days in a 90-day period where you can give away your book for free. It's a great way to get many readers and reviews, and move your book up the ranks. The only downside is that you can't sell your book on other sites like Smashwords. Still, 90 days isn't THAT long a period... I'm mulling it over.

For now, I'm going as low as I can with the regular Kindle program. So please check out REVENGE OF A BAND GEEK, review and hopefully enjoy!