Showing posts with label indie books. Show all posts
Showing posts with label indie books. Show all posts

Thursday, January 10, 2013

Marketing An Indie Book: Blog Tour Disappointment


Part of being an indie author means that you have to do your own marketing of your book -- and in most cases, this means putting money into some things.

I don't mind making an investment if I feel as if the cost will be worth it and I realize that with marketing, as with selling most things online, it's kind of a crap shoot. You can pay to have the most popular blog in the world review your work, but that doesn't necessarily mean that people will buy your book. Still, I at least want the services for which I paid to be carried out.

Sadly, this does not seem to be happening with my latest blog tour, which is supposed to be an all-review tour. The first two days went as planned; both blogs had reviews posted right on time. One review wasn't as positive as I'd hoped, but she was what I asked for. That blogger did her job.

Unfortunately, the tour has since fallen apart. One blogger had to postpone her review due to illness. That's fine. I don't expect anyone to work while they are sick and she gave me a new post date well ahead of schedule. But the other two blogs just sort of flaked. One still hasn't posted a review; the other posted a blurb and excerpt, but no review ... which is well, specifically what I paid for.

I want to make it clear that none of my annoyance has to do with the host company. They've been great. They've kept me posted on my tour schedule and have sent me continual alerts about the review (or lack thereof) situation. I know that they've contacted the bloggers to find out what's up.

But I am upset with people for not honoring their commitment and not meeting deadlines. I understand that life can get in the way, that people have jobs, kids, doctor's appointments and a number of other things that can make a schedule crazy. But if you can't get something done on time -- something for which I PAID MONEY -- at least have the courtesy to tell me that you can't do the job.

I do want to say that I'm grateful to the bloggers who've hosted me or have posted reviews of BAND GEEK. Blogging does take a lot of time and it was generous of them to feature me on their sites. I hope that these other bloggers come through in the end and that the rest of this tour goes smoothly. I just want my money's worth and don't think that this is asking for too much.

Please read and review REVENGE OF A BAND GEEK GONE BAD, 4.5 stars on Amazon, now just 99 cents!

Friday, November 30, 2012

Marketing An Indie Book: What ISN'T Working For Me


When an author self publishes a book, one of the most challenging things that he or she will have to deal with is actually marketing that book. And you know what? This is something that many traditionally published authors now have to deal with, too. Publishing houses will put a lot of money into publicizing a well-known author, but many newbies still have to do the bulk of their advertising and marketing on their own.

Since I'm still very new to the indie author game -- BAND GEEK hasn't even been out for two months at this point -- I'm still experimenting with marketing techniques and am finding my way. The great thing about publishing an indie book is that I can always change course and try something new .. and don't have to worry about angering a publishing house. The only one who has something to lose or gain is me.

So far, I'd have to say that my most successful marketing technique has been signing up for KDP Select and then using the five free days. My last run was very successful and I saw a significant bump in sales (about 500 percent!!!) over the next couple of days. The bump was short-lived, though, so I'm looking at other avenues that have worked -- and haven't worked for me.

Social networking has been somewhat successful, as was my Virtual Book Tour. With the book tour, the days that I saw the most sales were the days where either a review of my book was posted or I wrote a guest blog post. I didn't see quite an increase on the days where a blog simply posted my book's summary or an excerpt.

Which leads me to report what HASN'T worked for me -- and that's static advertising. I've invested some money in a couple of sites where they simply post a photo of my cover, a blurb and a link to my Amazon purchase page. But that just doesn't seem to attract readers.

Now that I think about it, I almost never click on ads that appear on blogs or other pages that I use, like Facebook. I mostly ignore them -- and I imagine that this is true of many other readers, too. But when you post something ACTIVE -- like a blog entry or interview or review -- it gives viewers something more than just your book's cover. It lets them know about you, the author, and gives them a reason to invest in your book.

From now on, I'm going to stick with active marketing; I have another blog tour coming up in the new year, and this time, it's going to be all reviews of BAND GEEK. Hopefully, these reviews will be positive ones and will get the attention of even more readers. That would be a nice way to kick of 2013!

Please read and review REVENGE OF A BAND GEEK GONE BAD.

Friday, October 26, 2012

Countdown To My Virtual Book Tour!


My VBT is all set and kicks off in just a few days! It begins on October 31 and will run through November 23. During that time, I will be featured in guest blog posts, share excerpts from BAND GEEK and will be doing a few author interviews. Plus, I'm GIVING STUFF AWAY! In addition to giving away free copies of my ebook, one grand prize winner will receive my book, an autographed copy of my CD FLUTE PATH and a pair of my handmade treble clef earrings. So check in each day, download my book and leave comments, especially if you want a chance to win my grand giveaway prize.

Here are the details and dates for my tour:

October 31 - VBT Cafe' Blog

November 2 - Guest Blogging at Cindy Vine's Blog

November 2 - Guest Blogging at A Book So Fathomless

November 5 - Guest Blogging at The Official Blog-Zine of Terra Little

November 7 - Reviewed at Oh Chrys!

November 9 - Book Feature & Excerpt at Dream Big, Read Often

November 12 - Interviewed at Reviews & Interviews

November 14 - Book Feature & Excerpt at Blooding Book Reviews

November 16 - Guest Blogging at Wise Words

November 19 - Guest Blogging at Lori's Reading Corner

November 21 - Reviewed at Teena in Toronto

November 23 - Interviewed at Angels & Warriors Radio

November 23 - Book Feature & Excerpt at Library Geek Girl

Meanwhile, please read and review my novel REVENGE OF A BAND GEEK GONE BAD, now only 99 cents!

Tuesday, October 23, 2012

Thoughts About Self Publishing And Indie Publishing


When I started writing BAND GEEK in 2002, there was no way that I would've considered self-publishing my novel. At the time, I felt as if that were the last resort, a thing that a "writer" did if his or her work sucked and had no other choice. 10 years later, my very humbled older self knows how much more complicated the situation is -- and readily welcomes the changes that have taken place within the publishing industry.

When it came to getting my work noticed, I didn't do too badly the first time around. I received plenty of rejection letters, but was ultimately asked to sign on with two agencies -- and actually got to be the one who rejected one of them. I signed on with Jean V. Naggar's literary agency and had very high hopes. I was going to sell millions of copies of my book and be rich! BAND GEEK would be made into a movie! I even had an idea of who I'd cast for certain roles. Back then, I thought that a not-so-messed-up Lindsay Lohan would've made a great Kathy.

Well, things didn't work out as I'd hoped. My agent was great. She was very supportive and gave me some wonderful editing notes. She's the one who'd suggested that I change my title from its original name WHO'S ON FIRST? That's when I came up with REVENGE OF A BAND GEEK GONE BAD.

My manuscript was sent to a dozen houses that handle YA books and it got a lot of positive responses. Most publishers liked my general story. Two houses actually came close to purchasing it, but wanted me to make a few changes. But no one was on board with it 100 percent. Some editors didn't like the beginning. Some loved the opening, but hated the ending. Some thought Melinda was too immature. Some thought that she was too wise beyond her years. I kept making small changes in an attempt to please everyone, but it felt as if I were twisting my book into a pretzel. I was open to constructive criticism; I wanted to make my book as good as possible, but it just wasn't working out. It wasn't just the story that mattered; its earning potential and marketing abilities were also concerns. I wanted to sell that "perfect" story to them, but couldn't figure out how to do so.

Finally, my agent exhausted all of her YA connections and basically dumped me as a client. But I have absolutely not hard feelings. She was just doing her job and had run out of options for me. I was disappointed, but didn't take it personally. As I said, she was great and really encouraged me.

I continued writing for fun and with the hope of finding another agent. Meanwhile, my husband and I came up with an amazing idea for a quirky travel guide. I'd rather not give too much information away because this is something that we're still working on, but we put together an outline and business plan. We then landed an agent (sorry, I forget her name) and she sent our outline to about 20 publishing houses.

The editors LOVED it. They went crazy over our idea and were all prepared to gvive us an advance. I was ecstatic. I seriously thought that our book would be part of a bidding war. Again, my head filled with dreams of riches, best seller lists and all that jazz.

This time, it was the marketing people who hated us. The marketing people! They couldn't figure out where our book would go in a bookstore since it straddled two categories and so they refused to take it. We were so disappointed!

It was at this point that I began to get frustrated with the publishing industry. Don't get me wrong, I think that traditional publishing is still very important. But it felt as if I had to cross one obstacle after another from landing an agent to pleasing the marketing people. Moreover, the number of people whom I was trying to please really isn't that large because the publishing industry is pretty incestuous. It may seem that you have a choice of many agents or editors, but only a certain percentage will even look at your genre. And then there are sub genres within that genre, i.e. "YA Paranormal Romance." In the end, it's only a handful of people who decide your fate. Do they really represent the opinions of the general public?

This is why I decided to become an indie author. Is it because I couldn't get my book sold to a traditional publisher? Yes. I wish it had been sold, but I gave it my best shot. However, the industry has changed and being an indie writer comes with so many exciting possibilities. I call the shots. I get to participate in my cover's design. I get to market my work. I get to plan my book tours and speaking engagements. I get to choose my own deadlines and release dates. I can write my story the way that I want to without having to worry about pleasing anyone else ... except, of course, all of my readers. Which is who we're all trying to cater to in the first place!

That said, I definitely take back any thoughts I ever had about self-publishers being "losers." There's some garbage online, but there are also many, many amazing and talented authors, many whom have "unmarketable" stories to tell. I'm so glad that we now have a platform where we can easily share our work.

I still think that there's a place for traditional publishing and I'm curious to see where it heads with ebooks growing more popular. I'm just thrilled that the Internet has provided writers, artists and musicians with so many thrilling opportunities.

Please read and review REVENGE OF A BAND GEEK GONE BAD, now only 99 cents!