Marketing A Novel: Using Facebook To Sell Your Book

These days authors have to depend more and more on using social media to sell their books. If, like me, you're an independent author, it's crucial... though writers who've had their books published by traditional means also have to reach out to readers. It's especially important if you're only selling your novel as an e-book. Because you can't sell in-person and do readings in bookstores, using sites like Facebook or Twitter is the next best thing.

For F#@! BOMB's release, I've been experimenting with Facebook. We had great success launching LOVE NOTES with a Facebook party, so I hosted aa FB event for F#@! BOMB. I also, of course, posted my book's link on my personal and author pages, and alerted my friends and contacts of its existence. So far, I've sold quite a few through FB, though I'm trying to expand my readership and sales.

I've tried my luck at using Facebook's ad campaigns... and I can't say it's worked too well for me. While most features on FB are still free (and will hopefully stay that way), you can buy ad space to promote a post or particular page. FB has you pay a certain amount of money -- they encourage anything from $5 on -- and the more you pay, the more people you reach. Generally your post/page is boosted for a day or so, or until the money runs out (which happens rather quickly). You can customize your ads to target particular people, which further expands your potential fan base.

FB does what it promises as my pages and posts HAVE gotten many views. I've gotten dozens of "likes" on my author and jewelry designer pages, and have a few new followers. However, while the views are coming in, it doesn't seem like people really click the actual links. People tend to "like" what's right in front of them, whether it's a photo of my jewelry or a blurb about my books, but most haven't bothered to actually head to my Etsy stores or to my Amazon pages. They simply like the post and move on. Sometimes I wonder if they even know what they're liking.

From this experience I've found that it's better to target people who are specifically looking for a product. The FB release parties worked well because book lovers were eager to meet the authors and learn about the novels. They weren't just blindly liking links. I think many of us -- myself included - kind of go through FB and click, click, click, like, like, like whatever pops up... but it takes more effort to actually stop and change the page to view whatever is being sold.

As an online vendor, I'm a big fan of Facebook because it has gotten me book and jewelry sales. But buying ads is not the way to go, at least for me.

Please read and review F#@! BOMB, REVENGE OF A BAND GEEK GONE BAD and LOVE NOTES, all available on Amazon.

It's Release Day For My New Novel!

It's Release Day for my latest novel F#@! BOMB -- and I couldn't be more excited! I have a nice number of guests attending tonight's Facebook party. Plus, I've gotten good feedback so far from people who've started reading it.

I always hope my work will do well and will sell, but even if it doesn't, I'm proud of this book. I put so much of myself into it and am pleased with the result. I'm also very grateful to my "team" for helping me. My editors Diane, Amy, Rachael, Tom and Elaine gave me great suggestions and my designer, Shane Morgan, made the novel look beautiful.

Tonight's FB event should be a lot of fun, so be sure to stop by! I'll be giving away Amazon gift certificates, copies of my book and some of my handmade wire wrapped jewelry:

I'm also having a couple of "guest stars" drop in to add a little more excitement. It will be an opportunity to connect with other readers, as well as to get to know me a bit better. :-)

I hope to "see" many of you tonight online. Meanwhile, please read and review F#@! BOMB, as well as REVENGE OF A BAND GEEK GONE BAD and LOVE NOTES. Thank you for your support!

My New Novel: Now Available For Pre-Order On Amazon!

Great news! My second novel, F#@! BOMB is finished and is now available for pre-order on Amazon! It will be out on March 30, so you won't have to wait too long to read it.

I've been working on and off on this book for a couple of years, so it's a little surreal for me knowing it's finished. I have that feeling of, "Okay, now what do I do?" but the easy answer is to ... write another book. I began F#@! BOMB soon after the release of REVENGE OF A BAND GEEK GONE BAD and I hope to jump into another project within the next few weeks.

Meantime, I'm really happy with how F#@! BOMB came out. This novel is a heavier story than BAND GEEK, which was basically a romance. I don't know how readers will respond, but I've gotten some good feedback from my editors. More importantly, I'm proud of my work.

One thing I did with this book that I hadn't done with BAND GEEK is make the entire package look professional. I did hire a graphic designer to create my BAND GEEK cover, but I formatted the text myself... which apparently had mixed results. For F#@! BOMB, I hired someone -- Shane Morgan, whose book THE RIGHT SONG is included in the LOVE NOTES anthology -- to design my cover AND text. She did an amazing job! The cover is below, but when you read the book, you'll see the care that was put into the creation of the chapter headers, page breaks, etc. These are details I hadn't thought about when doing BAND GEEK, but every little thing matters. I'm actually thinking of re-doing BAND GEEK's overall design so I can update it and bring it to F#@! BOMB's level.

I hope people enjoy reading my latest book as much as I enjoyed writing it. Here's a blurb to whet your appetite:

Fatty. Freak. Friendless. Failure. Sadie Abramowitz is used to being alone. The morbidly obese college freshman literally doesn’t fit in anywhere and was constantly the butt of jokes in high school.

So far, life at Cunningham University isn’t much better. Her roommate only communicates in grunts while Sadie’s “dream job” at the school paper has her interviewing her fellow students with questions that practically invite them to insult her.

Things change when she’s assigned a story on Griffin Greenberg, the freshman track star who was one of Sadie’s high school bullies. At first, she’s reluctant to work with the gorgeous Griffin, but soon discovers that he’s not such a bad guy. Plus, he’s been keeping a secret: he’s gay.

As their friendship grows, Griffin challenges Sadie to do something she never thought possible: train for a marathon. Meanwhile, she supports him as he slowly comes to terms with his sexuality. Together, they help each other survive their first year of college – and also learn how to stand strong on their own.

Don't forget to order your copy of F#@! BOMB. Also be sure to check out LOVE NOTES and BAND GEEK, all on Amazon.

Publishing On Kindle: KDP Select Pros And Cons

My 90-day contract with KDP Select ends this month, which means that I'll have to decide whether I want to renew with this service. It's a pretty big decision, so here are some of the things that I've liked -- and haven't liked about my experience with KDP Select so far.

CON: KDP Select asks authors to grant them 90 days of exclusivity. This means that you can only sell your books on Amazon -- not on Smashwords, Lulu or even your own website. This greatly limits authors who want to diversify their products.

PRO: However, 90 days isn't a very long period. It's not like KDP Select is asking for five years of exclusivity. And out of all of the indie publishing platforms available, let's face it -- Amazon gets the most traffic.

PRO: KDP Select authors' books can be borrowed in Kindle's lending library. Amazon Prime members can borrow your work for free ... but you still make money from borrows. So far, I've made almost as much money from borrows as I have from sales, so I really like this feature.

PRO: KDP Select gives you five days during a 90-day period during which you can give your book away for free. The idea is to put your name out there and gain publicity. I've had mixed results with this, but my last run was successful. Sales went up for quite a while after the promotion and I got several more reviews on my Amazon and Goodreads pages.

CON: I don't plan to do another free giveaway because, well, I want to make money from my book -- even if it's just 99 cents a download. I'd rather promote my work in a way which will encourage people to actually buy BAND GEEK. And 99 cents is about as cheap as you can get outside of getting it for free. Besides, Smashwords allows authors to giveaway books whenever they want; there's no limit on days. But again, Smashwords' traffic isn't as high as Amazon's.

CON: I find it very difficult to get visibility and a higher ranking on Amazon. When my book has sold well, my visibility goes up... but when sales slow down, so does my ranking. It's a vicious cycle and a system that's designed to reward already-successful authors. I wish that Amazon had some promotional options for indie authors (other than free days) to put their names out there and get their books on the most visible pages.

PRO: As I've said a few times now, Amazon gets great traffic. I've heard mixed things about Smashwords and authors' success on that site. It reminds me a bit of how I tried to sell my jewelry on Etsy and ArtFire, but didn't sell a thing on the latter, simply because ArtFire doesn't get Etsy's traffic. Still, it would be nice to have some more options for my writing.

As of now, I'm leaning toward not renewing my KDP Select contract. I can still sell my work on regular Kindle/Amazon and at least try Smashwords and Lulu. It can't hurt to see what happens since both sites are free. And if I don't like those results, I can always re-sign with KDP Select. In the end, I just want to do what's best for my book and I'm glad that indie authors have a few choices.

Please read and review REVENGE OF A BAND GEEK GONE BAD, just 99 cents!

Kindle Direct Publishing: Pricing Your Book

I published my novel with Kindle Direct Publishing almost three months ago, but am still trying to figure out what the best price is for it. Thankfully, Kindle makes it easy to change your book's information, including its price, so self-published authors can experiment and see what readers are willing to pay.

I initially sold BAND GEEK for $2.99 because several other indie pub YA titles that I like sell at that price. However, what I didn't take into account is that these authors are more established than I am and have had their work up on Amazon for a while. Readers know what they're getting with these authors so they're willing to pay a bit more for their work. New authors, like me, still need to prove themselves. That said, I did manage to sell a few downloads at $2.99, but it was mostly to friends and family members. After that, sale died down.

I decided to lower the price significantly and repriced my book at 99 cents. Sales went up tremendously! I guess people are looking for a bargain, especially when it comes to unknown names. I ended up making more on my book at $.99 because I sold so many more copies. I also sold a bunch of books in the United Kingdom, Germany and France.

My last free giveaway was a success and gave my sales a huge boost. It was then that I decided to take a chance and raise my price back up to $1.99. And ... sales went down. I still did alright, but not as well as before. Plus, I didn't sell any copies overseas at that price.

I've kept my book at $1.99 for a few weeks just to see how it would do, but I've now decided to relist it once again at $.99. I'd like to eventually sell my work at a higher price, but as I said, I'm still a new author and I feel like I can make up for the cost with increased volume. It's now so easy for readers to get thousands of free books for their Kindles that I need to stay competitive and remember where I stand. I'm still at the bottom of the ladder in terms of author recognition. BAND GEEK is getting good reviews and readers are enjoying it, but it's not yet a bestseller. Until that time comes, I think I'm just going to keep it at 99 cents.

I'm not epxecting to get rich from my writing. I would like to make some money, but more than that I'd simply like to get my work out there. If pricing my book low is to way to do it -- for now -- then this is what I'll do to reach my goal.

Please read and review REVENGE OF A BAND GEEK GONE BAD, now just 99 cents!