Saturday, November 3, 2012

Kindle Book Review Feature

As part of my publicity campaign for BAND GEEK, I'm having it featured in The Kindle Book Review site. It seems to be working so far because I've had decent sales today after a bit of a slow-down. Moreover, I love the way the sensationalist tabloid-like headline that they gave to my blurb: "Mel Just Lost First Chair -- And She Wants Revenge!" I'm picturing Zombie Mel coming after Kathy with a chainsaw. It's certainly an attention-grabbing way to advertise my book!

As a journalist, I appreciate that they took the time to come up with a catchy header. I also like that the person who put this together obviously spent a lot of time reading through my blurb, bio and Amazon page to come up with an appropriate ad for me. Thirdly, they link to my purchase page several times throughout the ad. Overall, I'd say that I got my money's worth.

Meanwhile, my blog tour is going strong -- or at least it's supposed to be. So far, a couple of sites have yet to post my guest blog entries on deadline. But I also understand that life sometimes happens and that sometimes people can't get to their computers for reasons beyond their control (massive hurricanes, for instance). So I'm trying to be patient and hope that my posts will appear soon enough. (Update: it was indeed a power outage that prevented my post from going up. But it's up now and I will link tomorrow).

Some people are questioning my decision to pay for publicity, but I believe in that old adage, "You need to spend money to make money." I believe in it to a point, anyway. Obviously, you don't want to go into debt or to spend money on things that won't help your business. But I've learned through my jewelry businesses that you do need to spend at least a little cash to get results. This is why I don't mind too much if I have to pay the registration fee for a craft fair or for some book advertising. I've set a budget for both and see these as worthy investments.

My main goal, of course, is to get my book out there. Slowly, but surely, the word is spreading. I know that it will take time and patience -- and I'm TRYING to be patient, though it isn't always easy!

Please read and review REVENGE OF A BAND GEEK GONE BAD.

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